wilkommen! bienvenue! welcome!

wilkommen! bienvenue! welcome!

ahoy! danny agnew here.

I’m a multi-disciplinary creative executive, marketer and brand builder.

I specialize in creating authentic connections between humans and brands.

Welcome to my portfolio.

i love my f*ckin’ job.

Creative work is my happy place.

As a Creative Director and Chief Creative Officer, I’ve created brands from scratch. I’ve helped established brands find their identity and voice. I’ve created dynamic campaigns for some of the biggest brands in the world.

In every case, my work has boiled down to one true purpose: to engage audiences in a way that drives an emotional response and in turn delivers a business result.

TLDR: I can help you convince people to buy whatever you’re sellin’.

What do you need?

One of the many ways that Liam Neeson and I are alike is that I too have a very particular set of skills. Skills acquired over a long(ish) career. Skills that make me a nightmare godsend for people like you.

I would love to use those skills to help you achieve your goals. Achieving goals is the best feeling ever.

  • This is the big stuff. The "Who are we, what do we care about, how do we look and feel and sound and communicate to the world and also where the hell are we going" stuff.

    It's important, foundational work and it's one of my favorite things to do.

  • Any external touchpoint where a consumer engages with your brand — whether it's a marketing campaign or a social post or the UX of a digital product or the decor of an event — is storytelling. It's content.

    My forever goal: reach the correct audience in the best possible place at the best possible time to deliver the most resonant possible message to drive the biggest possible result.

  • There are differing opinions as to what the term "creative strategy" actually means, but I see it like this:

    Creativity should permeate every aspect of your business. It's not a department, it's a mindset. Thus I view "creative strategy" as a framework by which creativity can be harnessed and leveraged effectively for any initiative.

    In short, "How to be creative better."

  • The best strategy in the world ain't worth much if it isn't executed effectively. Whether it's words, images, videos, experiences or whatever else, quality assets are key.

    I can write, I can edit, I can creative direct and video direct and project manage and wrangle teams of talented people and guide them to excellent outcomes.

"can i see your work tho?"

"can i see your work tho?"

Of course you can! I’m so flattered you’d ask!

Fevo

Role: Chief Creative Officer

FEVO provides 800+ world-class brands in sports, music and live entertainment with revolutionary e-commerce software that helps them sell more tickets, reach new fans and capture more customer data.

As FEVO’s Chief Creative Officer, I led a wholesale reimagining of the brand’s identity (values, persona, positioning, voice, visual guidelines, etc) before overseeing all content marketing initiatives and new product development.

insidehook

Roles: Creative Director, Editorial Director, Senior Editor

InsideHook is a digital lifestyle publication helping millions of readers develop and maintain a meaningful, ongoing connection to the worlds of culture, wellness and leisure.

I began as one of InsideHook’s two co-founding editors and helped to craft the publication’s initial identity and direction. Eventually I took over as creative director and was responsible for all creative aspects of the brand across editorial, design, sales and marketing, as well as our branded content division.

campaigns

Roles: Creative Director, Writer, Director, On-camera Talent

I built InsideHook’s branded content program and led both the pitch process as well as content production on programs for a wide variety of clients including Mercedes Benz, TAG Heuer, Gucci, Michael Kors, Emirates Airlines, Remy Martin, Neiman Marcus, Jeep, Samsung and Lexus, among many others.

wondercade

Role: Creative Director

Wondercade is actor, writer and entertainer Neil Patrick Harris’s Webby Award-winning media property focused on design, food, travel and the arts.

I led the InsideHook Studios team in vetting, pitching and ultimately securing Neil Patrick Harris as the face of a white-label media property focused on Harris’s passions and the interesting folks who populate his life. We then worked directly with Harris to create a holistic brand identity, voice, visual aesthetic and growth/sales strategy.

kid dangerous

Roles: Co-founder, Creative Director

Kid Dangerous/Girl Dangerous is a casual contemporary apparel brand carried in over 600 marquee outlets worldwide including Nordstrom, Bloomingdale’s, Macy’s, Antropologie, Revolve and Urban Outfitters.

I co-founded Kid Dangerous in 2005 and led all creative work including creating the initial brand identity and ethos, designing all garments, managing production, overseeing all marketing, coordinating all events, executing all fashion shows/photo shoots, conducting market research and spearheading holistic brand direction/vision.

EVENTS

Roles: Creative Director, Event Producer, Host

At both InsideHook and FEVO I spearheaded ideation and production of all experiential initiatives, from intimate private dinners to massive branded activations (and everything in between).