CAMPAIGNS
CAMPAIGNS
campaign work
Roles: Creative director, writer, director, on-camera talent
Category: Various (fashion, auto, travel, spirits, timepieces, tech, fragrance, etc)
I built InsideHook’s branded content program and led both the pitch process as well as content production on programs for a wide variety of clients across various verticals — my goal was always to marry brand initiatives and audience value in a way that was dynamic, engaging and fun.
In short, to understand my audience’s pain points and then explain how [INSERT COOL BRAND THING HERE] would help alleviate them. I like to think I got pretty damn good at it.
A few of my favorite campaigns can be found below, check ‘em out.
Michael Kors "Access It All"
Neiman Marcus "The Magic of Holiday Gifting"
Tequila Avion "Worth the Wait"
TAG Heuer "Twentyfourseven"
Neiman Marcus "Stomping Grounds"
Yamaha "Meet Your Other Half"
Shinola "Happy Hour"
Armani Exchange "Live With Color"
Mercedes Benz "Take Her Word For It"
TAG Heuer "The Science of Performance"
Michael Kors "Glamour Games"
Jockey "Cut From a Different Cloth"
Cotton "Decoding the Label"
Emirates "Eat. Stay. Play."
Remy Martin "Modern Pioneers"
TAG Heuer "Formula B"
Jo Malone London "Clean Getaway"
Articles of Style "Suiting Commandments"
Jeep "Four Hour Rule"
Gucci "Sun Dials"
Samsung "On the Run"
Maestro Dobel Tequila "Rulebreakers"
TAG Heuer "Holiday Survival Guide"
Jo Malone "The London Touch"
Levi's "The Fall Style Issue"
Lexus "Professional EQ"
Saks Fifth Avenue "Spring Style: LA"
Away "The Art of the Carry-On"