MIcHAeL KORS
“GLAMOUR GAMES”
My Role: Campaign ideation, creative direction, video direction
Talent: Blake Lively, Kate Hudson, Michael Kors
Creative Producers: Annie Hunter, Megan Duffey
DP: Raul Gasteazoro
Michael Kors tapped InsideHook’s creative team to revive their Glamour Games series in which Michael and his favorite fashionistas would square off in a series of fun and cheeky parlor games.
We produced two episodes of the series — starring Blake Lively and Kate Hudson, respectively — that each garnered hundreds of thousands of views on Michael Kors’ YouTube channel and generated an avalanche of earned media.
Glamour Games represented a continuation of our white-label content partnership with Michael Kors after the massive success of our Access It All campaign collaboration, and continued with the co-creation of their hit Kors Commute series.
