I led the InsideHook Studios team in vetting, pitching and ultimately securing Neil Patrick Harris as the face of its first white-label media property — dubbed Wondercade — focused on Harris’s passion for design, food, travel and the arts.

I then worked directly with Harris (and my exceedingly talented IH Studios compatriots) to create a holistic brand identity, voice, visual aesthetic and a growth/sales strategy for Wondercade that resulted in 400% MOM subscriber growth at launch.

I also captained the pitch process to secure Neiman Marcus as a launch partner and subsequently led the production of a co-branded launch campaign starring Harris that garnered 21MM impressions.

Wondercade won the People’s Voice Award for Entertainment & Culture at the 2021 Webby Awards in its first year of eligibility. Which is pretty braggable, I think.