Levi’s
“THE FALL STYLE ISSUE”
My Role: Campaign ideation, creative direction, video direction
Creative Producers: Megan Duffey
DP: Charles Baldini
Photography: Atisha Paulson
Art Director: Mike Falco
InsideHook partnered with Levi’s to co-curate our Fall Style Issue, in which we journeyed to upstate New York with a cabal of influencer talent to show off key pieces from the fall Levi’s collection and show our audience how to style them.
To showcase the versatility of our hero pieces, we styled each in two ways — dressed down and churched up — for a studio shoot and then brought them out to the farm for our female influencers to show off in fun and flirty fashion.
The campaign was promoted across InsideHook’s digital O&O as well as the featured talent’s social platforms and garnered copious organic traffic both to the InsideHook site as well as Levi’s e-commerce shop.
