Jockey
“Cut from a different cloth”
My Role: Campaign ideation, creative direction, video direction
Talent: Remi Adeleke
Creative Producer: Megan Duffey
DP: Charles Baldini
Photography: Timothy Smith
Art Director: Mike Falco
“How do you eat an elephant? One bite at a time.” Wise words from Jockey Everyday Hero Remi Adeleke.
To create visibility around Remi and their Everyday Hero ambassador program, Jockey enlisted InsideHook to create a compelling piece with Remi at its center to inspire viewers and show them that the hero’s journey is attainable for everyone.
We hit the gym with Remi as he regaled us with the story of his personal journey from drug dealer to Navy SEAL to Hollywood hopeful, all while he trained and showed us how Jockey’s iconic boxer briefs are as resilient as he and the rest of the brand’s Everyday Heroes.
The video received over 800,000 views across InsideHook’s digital O&O, one of our highest organically viewed videos of all time.
