NEIMAN MARCUS
“THE MAGIC OF HOLIDAY GIFTING”
My Role: Campaign ideation, creative direction, video scripting, video direction
Talent: Neil Patrick Harris
Creative Producers: Megan Duffey, Jonathan Bayme
Photography: Timothy Smith
Art Director: Mike Falco
I helped secure Neiman Marcus as the launch partner for Wondercade, the white-label media property InsideHook created for Neil Patrick Harris. To celebrate Wondercade’s launch and promote Neiman Marcus’s holiday collection, we created a campaign in which Harris — the consummate host and bon vivant — schooled our audience on how to win the holidays while performing a bit of yuletide magic.
Harris’s dapper ensembles in both the video and attendant photoshoot — as well as a host of featured holiday accessories, homewares and more — were naturally 100% shoppable on the page and driving to the Neiman Marcus online shop.
The video and photo content were distributed across both InsideHook and Wondercade’s digital O&O. It garnered over 21 million impressions and led to a significant increase in e-commerce engagement and purchase intent for key pieces featured in the Neiman Marcus holiday collection.
