SAMSUNG

My Role: Campaign ideation, creative direction,
video direction, on-camera talent

Talent: Sigrún Jónsdóttir, Danny Agnew
Creative Producers: Annie Hunter, Megan Duffey
DP: Charles Baldini
Photography: Mike Falco

Samsung approached InsideHook with a desire to promote their flagship Samsung 837 space in Manhattan’s Meatpacking District — specifically, the Samsung 837 Run Club.

So we enlisted model and fitness influencer Sigrún Jónsdóttir for a cheeky running interview during which I picked her brain for valuable intel on working out, dating, New York nightlife and Icelandic cuisine.

Owing in no small part to the interview’s left-of-center format and deliberately lo-fi production value (as well as its wholly charming interview subject), On the Run was a massive hit with InsideHook’s audience and drove a boatload of signups to the 837 Run Club.