ARTICLeS OF STYLE

My Role: Campaign ideation, creative direction, video direction

Creative Producer: Megan Duffey
DP: Charles Baldini
Photography: Mike Falco

While a truly stylish gent can make a great suit look effortless, the truth of the matter is that there are a great number of details he has considered in order to get there.

InsideHook partnered with NYC bespoke suiting atelier Articles of Style to create a quick, punchy video tutorial on how to take one’s suit game to the next level. From button stance to pant length to lapel width and more, this video helped to demystify an admittedly daunting pursuit for many men and showed our audience — through dynamic footage and eye-catching graphics — that there really isn’t all that much to it once you have your Commandments down.

“Seven Suiting Commandments” performed massively on both InsideHook’s O&O as well as our socials and those of AOS, ultimately becoming one of our most popular pieces of style content.