SAKS FIFTH AVENUE
“SPRING STYLE: LOS ANGELES”
My Role: Campaign ideation, creative direction
Talent: Aryeh-Or, Riley Rea, Wesley Francis, Jeremy Lake,
Brian DeLowe, Brett Cranston, Zelly Dugan, Charlotte McKee, Paloma Mariella
Creative Producers: Annie Hunter, Megan Duffey
Photography: Ricky Lesser, Neave Bozorgi
InsideHook partnered with Saks Fifth Avenue to co-curate our Spring Style Issue, in which we journeyed to Los Angeles and connected with a cabal of influencer talent to show off the duds and provide some travel intel on the City of Angels.
To showcase the versatility of key pieces from the Saks men’s spring collection, we tapped six Los Angeles men-about-town to model these pieces in two ways — dressed down and churched up — and spotlighted their haunts as a must-visit for both Angelenos and those in town for work or play.
Our female influencer talent — LA movers and shakers themselves — also modeled the hero pieces and provided their recommendations on can’t miss establishments across the city.
The campaign was promoted across InsideHook’s digital O&O as well as the featured talent’s social platforms and was our most successful seasonal style guide at that time, garnering 1.5x more page views than the next best performing style guide.
