TAG HEUER

My Role: Campaign ideation, creative direction, video scripting, video direction, on-camera talent

Creative Producers: Annie Hunter, Megan Duffey
DP: Charles Baldini
Photography, Art Direction: Mike Falco

TAG Heuer wanted a light and cheeky holiday campaign to spotlight their range of luxury timepieces and position them within the context of the season and its inevitable slew of gatherings (see also: chances for people to get dressed up, for which they may very well want a nice lookin’ watch).

InsideHook delivered a series of snackable videos (here stitched into one overarching narrative) in which I navigated a collection of classic holiday functions and provided tips and tricks for our audience to get through their own with style, grace and their sanity intact.

The right ensemble for each function was of course a central concern, giving us the perfect opportunity to spotlight various TAG Heuer models and show our audience of discerning gents how to style each.