MERCEDES-BENZ
“TAKE HER WORD FOR IT”
My Role: Campaign ideation, creative direction, video scripting, video direction
Talent: Louise Roe, Natalie Suarez
Creative Producers: Annie Hunter, Megan Duffey
DP: Charles Baldini, Raul Gasteazoro
Photography: Jesse Untracht-Oakner, Ricky Lesser
Art Director: Mike Falco
As the premier city-focused resource for a curious and discerning audience, it made sense that Mercedes-Benz approached InsideHook to help position their new GLC Coupe as the go-to vehicle for ambitious urbanites looking to discover the best their cities have to offer.
We tapped two of New York and LA’s hottest influencers — style maven Natalie Suarez and television personality Louise Roe — for a series of snackable vids with an offbeat, Wes Anderson-y vibe that spotlighted the hottest local spots in their respective cities.
From an underground fine dining restaurant in Chinatown to a gorgeous mountain hike in the Hollywood Hills, the sleek new GLC Coupe carried our talent through their journeys with aplomb and proved every bit the must-have vehicle for the adventurous and inqusitive.
