GUcCI
“SUN DIALS”
My Role: Campaign ideation, creative direction
Creative Producers: Annie Hunter, Megan Duffey
Photography: Driely S. Carter
Art Director: Mike Falco
To spotlight their range of luxury timepieces, Gucci partnered with InsideHook on this custom photoshoot and style guide in which our team curated full looks around each watch, shot them in various locations around the city of New York, and then provided tips for our style-focused audience on how to up their sartorial game and appropriately pair a stylish timepiece with their ensemble.
The Sun Dials campaign page on InsideHook’s site featured shoppable placements in addition to the campaign images, all driving to the Gucci site.
