NEIMAN MARCUS

My Role: Campaign ideation, creative direction, video direction

Talent: Matt Bomer, Trombone Shorty, Michael Chernow
Creative Producer: Megan Duffey
DP: Thomas LaChambre
Photography: Hugo Mapelli

For their 2020 men’s spring style campaign, Neiman Marcus sought a content partner to produce a co-branded video series about the artistic process that featured hero pieces from the collection.

Our team worked with Neiman Marcus to ideate what ultimately became the “Stomping Grounds” series, the first of several major collaborations between our two brands. I directed the video series starring celebrated creatives from three different industries — Matt Bomer (film and television), Trombone Shorty (music), and Michael Chernow (culinary and hospitality) — who explored their old haunts and the people, places and experiences that shaped their creative sensibilities. Naturally, all sported the latest designer looks available at Neiman Marcus, with the content pages featuring shoppable placements driving to their e-commerce.

The campaign was promoted across InsideHook and Neiman Marcus’s digital O&O, as well as the social platforms of our three stars. It is one of InsideHook’s most successful campaigns to-date, reaching over 15 million people across platforms.

“Stomping Grounds” was a 2020 Digiday Media Awards Finalist.