Lexus

My Role: Campaign ideation, creative direction, interviews/copywriting

Talent: Chris Gethard, Alua Arthur, Ita O’Brien, Lance Briggs
Creative Producer: Megan Duffey
Illustrations: Jessica Bromer, Danilo Beyruth
Art Director: Mike Falco

To help Lexus celebrate their focus on emotional intelligence and human-centered craftsmanship in their new flagship LS luxury sedan, my team at InsideHook created a campaign centered around inspiring individuals who are forging new paths and leading their respective industries with empathy and EQ at the forefront of their work.

Interview subjects included famed comedian and podcast host Chris Gethard, leading Hollywood intimacy coordinator Ita O’Brien, death doula Alua Arthur and ex-NFL player turned graphic novelist Lance Briggs — each had an amazing and emotionally impactful story to tell and a trove of insights on how emotional intelligence is helping them to change their respective industries, help others and achieve a higher level of success and happiness in their own lives.