CoTTON

My Role: Campaign ideation, creative direction, video direction, voiceover narration

Creative Producers: Megan Duffey, Robert Ravenscroft
DP: Taylor Washington
Art Director: Mike Falco

Ever wonder what fabrics like viscose or rayon are actually made of? Or how often you’re really supposed to wash your denim?

InsideHook teamed up with Cotton to create a bright, punchy, informative video that demystifies common clothing fabrics, positions cotton as the most durable, eco-friendly and comfortable among them, and gives viewers easy-to-remember tips and tricks for keeping their cotton gear in tip-top shape wear-after-wear.

This video was one piece in a 360° campaign with custom video and editorial content and ran as pre-roll across dozens of digital publishers.