Jo MALONE LONDON
“CLEAN GETAWAY”
My Role: Campaign ideation, creative direction, video scripting, video direction, on-camera talent
Talent: Savannah Miller, Danny Agnew
Creative Producer: Annie Hunter
DP: Charles Baldini
Photography: Driely S. Carter
Art Director: Mike Falco
To contextualize their collection of luxury fragrances in the appropriate lifestyle setting, Jo Malone London partnered with InsideHook on this weekend getaway guide starring yours truly and British fashion designer Savannah Miller.
In a fun and cheeky video (and attendant photoshoot), Savannah helped me school our audience on how to dress for the season, choose the appropriate scent for any destination or occasion, pack like a pro and make a proper Pimm’s Cup (an ideal summer weekend cocktail if ever there was one).
The video lived on InsideHook’s O&O along with custom photography and more detailed tips, links and product recommendations.
