AWAy

My Role: Campaign ideation, creative direction, video direction

Creative Producer: Megan Duffey
DP: Charles Baldini
Art Director: Mike Falco
Stop Motion: Charles Baldini

This one was pretty darn simple: Away wanted to show off the capacity of their at-the-time-recently-debuted carry-on suitcase, and at InsideHook we frequently offered packing tips to our audience of discerning, globe-trotting gents. A match made in luggage heaven.

To spice up the piece and give it a little extra personality, we delved into the world of stop-motion animation. The result was a cheeky and unique take on the typical packing tutorial, and even a cursory perusal of social media these days will tell you that what was, at the time, a groundbreaking method for showcasing products has become a standard for many D2C brands.