TAG HEUER
“FORMULA B”
My Role: Campaign ideation, creative direction, video scripting, video direction, on-camera talent
Creative Producer: Megan Duffey
DP: Charles Baldini
Photography: Timothy Smith
Art Director: Mike Falco
TAG Heuer sought to create buzz around their Formula E sponsorship (and upcoming flagship race in Brooklyn) while simultaneously positioning themselves as innovation leaders in the luxury watch space with a first-to-market smartwatch. As a longtime content partner, they tapped InsideHook to seamlessly weave these dual goals together into one informative and highly engaging piece of content.
We created a video narrative in which I — using the upcoming Brooklyn debut of Formula E as a peg — toured the borough to learn more about some of its more interesting and groundbreaking tech-forward companies (each of which doubled as a recommendation for our audience to boot).
From electric skateboards and motorcycles to robotic lighting and donut machines (really), my Brooklyn journey spotlighted interest-grabbing tech innovations while providing the perfect thematic adjacency to showcase TAG Heuer’s timepieces.
